Messi to promote responsible tourism
Barcelona and Argentina footballer Lionel Messi has become a responsible tourism ambassador for the United Nations World Tourism Organisation (UNWTO).
UNWTO Secretary-General Zurab Pololikashvili, pictured with Messi at Camp Nou, where the announcement was made, said ‘it is a great honour to have Messi joining UNWTO and other well-known personalities in promoting the positive values and benefits that tourism represents."
Messi said: "During my travels I have had the opportunity to know other cultures and societies as well as others ways to see the world and this is very enriching.
"The World Tourism Organisation as a specialised agency of the United Nations works to make tourism a source of development and I am happy I can join this mission of promoting responsible tourism."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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