Multicultural meetings provide multimillion dollar impact in Philly
Multicultural events and conventions means big business in Philadelphia with a multimillion dollar economic impact expected this summer in the city.
Multicultural Affairs Congress (PHLDiversity) a division of the Philadelphia Convention and Visitors Bureau which focuses on multicultural meetings, projects more than $19.2 million in economic impact generated from multicultural conventions during the summer season.
"Our city’s diverse landscape of dining, hotels and attractions offer value to convention attendees that means meeting planners keep coming back," said Greg DeShields, executive director of PHLDiversity.
A busy season kicks off with 9,200 booked room nights for the Omega Psi Phi international fraternal convention from July 10-18.
The event will attract upwards of 6,000 attendees and bring in an estimated economic impact of $9.1 million.
Other large scale conventions booked in July and August include the National Black Nurses Association convention, the American Telugu Association Biennial Conference, the Teamsters National Black Caucus’ annual convention, and the annual conference of the National Society of Hispanic MBAs, which alone is expected to boost the economy by $7.3 million.
Convention & Visitors Bureau CEO Jack Ferguson said Philly is also finding favor with an increasing number of overseas visitors.
"Since the launch of international marketing efforts in 2002, we’ve seen Philadelphia move from 21st to 13th place in ranking of overseas visitation," said Ferguson
"Our plans are to continue this momentum with new and innovative sales and marketing initiatives, including a focus on emerging target markets."
The city attracted 673,000 overseas visitors last year, an annual increase of 13% from 2012.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent