NCL launches ‘Walk For Wellness’ mental health initiative
Norwegian Cruise Line is launching a month-long ‘Walk for Wellness’ initiative in the UK, which kicks off on 1 May.
It coincides with Mental Health Awareness Week (13 – 19 May 2024), highlighting that a walk can do wonders for physical and mental health.
The initiative invites travel industry professionals to take a walk with a collective goal of reaching 40,000 miles, across five milestones.
To give back to the UK travel industry and aid better mental health, NCL is partnering with ABTA LifeLine, a charity which offers vital support to agents.
It assists with mental health concerns, as well as providing financial and emotional assistance when faced with redundancy, accidents, and bereavement.
NCL will be making monetary donations for each milestone reached with a goal of £10,000.
Gary Anslow, Regional VP and Head of UK&I said: “It’s critical to have conversations around our health and wellbeing.”
“It’s important to manage stresses and walking is a great (and free) way to do that.”
Travel industry professionals in the UK can register for ‘Walk for Wellness’ at NCL’s Walk for Wellness UK&I 2024.
Once registered, they can connect their smartphone or wearable with the free MoveSpring app and start logging their miles.
Participants will be encouraged to share photos, using the hashtag #walk4wellnessUKI.
As an added incentive, NCL will be setting challenges throughout the month, with the opportunity to win one of four balcony staterooms for two on Norwegian Aqua’s three-day launch cruise.
They can also win a polaroid camera, spa and sport vouchers.
‘Walk for Wellness’ was first launched in Australia and New Zealand in 2020 to maintain personal contact when the whole travel industry came to a standstill.
In October 2023, NCL’s Continental European office launched their equivalent of ‘Walk for Wellness’ in the DACH market, which brought more than 750 agents together.
They walked 56,000 miles and raised nearly € 10,000 for the mental health charity Aktionsbündnis Seelische Gesundheit (ABSG).
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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