Netherlands looking for more North American tourists
North America is among the most active markets for visitors to The Netherlands, though Amsterdam is most associated with that area of the world. But that may be changing.
That’s particularly the case since The Netherlands board of Tourism and Conventions (NBTC) for the second consecutive year is continuing its highly successful campaign called “Just be. In Holland.”
In 2011, NBTC will designate a special “Just be” theme for each month. In addition to social media contests and giveaways, NBTC will incorporate these themes into larger consumer promotions throughout the year.
Conrad van Tiggelen, Director, NBTC North America, believes the second year of Just be. In Holland. will build upon NBTC’s commitment to helping visitors “experience Holland in an authentic way.”
“In the last year, our Just be. In Holland. campaign showed travelers how Holland is the perfect place to just be yourself and enjoy a variety of classic and contemporary experiences. This year, we want to continue helping visitors just be whatever they want to be in Holland through the launch of special promotions, deals and contests across a variety of online and offline platforms.”
North America is regarded as an important market for several reasons, according to Conrad van Tiggelen, director, North America, for the NBTC.” “Although our market is No. 4 in visitors arrivals to Holland worldwide, North America ranks No 3 in total expenditures by foreign visitors; quite high considering we are a long-haul market,” he said.
The country’s market research shows that a major reason Americans and others visit the country is for the friendly English-speaking population.
“Our research also shows that those areas that the Netherlands Board of Tourism and Conventions specifically supports and actively markets—such as art and culture and shopping and restaurants—are in line with the primary reasons why American and Canadians tourists visit Holland,” said van Tiggelen.
By David Wilkening
David
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