Nevada rolling the dice on China
The Nevada Commission on Tourism (NCOT) is expanding its promotion in the lucrative Chinese travel market to Shanghai, while cutting office operating costs countrywide in half, according to an announcement by Lt. Gov. Brian K. Krolicki.
The new office opens this month in Shanghai and shares quarters with the US Commerce Department and other American tourism-oriented agencies. The six-year-old Beijing office moves to a smaller facility. The total cost of office space in China will be cut in half while the value and strength of NCOT’s representation will be multiplied.
“We wanted to aggressively expand promoting tourism to Nevada in Shanghai, China’s largest city and a major hub of commerce and culture, and we found a way to accomplish this goal and cut costs at the same time,” Krolicki, NCOT chair, said.
NCOT was granted the first license ever issued by the Chinese government to a US tourism agency to advertise to outbound Chinese travelers in 2004 and opened an office in Beijing.
“The Shanghai office will give Nevada tourism a direct and affordable presence in China’s largest financial center, port and retail market and provide great opportunities to work with other US partners to extend our reach,” NCOT Director Dann Lewis said.
NCOT has brought numerous Chinese journalists and tour operators to Nevada this decade to promote statewide attractions.
By David Wilkening
David
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