New campaign in New Orleans to dispel myths
The New Orleans Convention & Visitors Bureau is launching a new marketing, public relations and direct sales campaign called “Forever New Orleans.”
CVB officials say it’s designed to lure domestic and international visitors back and overcome misperceptions about the hurricane-stricken city.
The campaign will include a new series of advertisements in outdoor and print campaigns, using headlines such as “New Orleans is Open. To Just About Anything,” “Soul is Waterproof,” “Old World, New Promise” and other phrases.
The CVB is underwriting the production of a 30-minute travel television show, “A Whole New Orleans,” showcasing the city.
The CVB also has engaged an international public relations firm to promote New Orleans as a top destination by showcasing it in major cities across the U.S.
As the city’s economic engine, tourism accounts for 35% of New Orleans’ annual operating budget — $210 million. Tourism also employs the largest segment of the population from across the region.
In the aftermath of Hurricane Katrina, New Orleans lost more than $2 billion in revenue from business and leisure travelers. The CVB says it will continue to dissolve myths that continue to persist about the city’s recovery and will deliver credible messages that illustrate the vibrancy of the area as a tourist destination.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025