New CEO for Jetstar
In an statement to the Stock Exchange this morning, and as predicted by TravelMole, Qantas Group has announced that Bruce Buchanan has been appointed CEO of Jetstar commencing 1 October 2008.
Bruce participated in the establishment of Jetstar in 2003 and its subsequent launch in May 2004 and has been a critical driver of the expansion of the Jetstar brand and operations both domestically and internationally.
Bruce was previously Group General Manager Commercial, responsible for Jetstar’s network planning, marketing, pricing, sales and distribution, government relations, strategy and commercial systems.
He has helped oversee the rapid development of Jetstar from its original business case, to its brand and operational launch – seen as one of Australia’s most successful – and through a sustainable expansion.
Bruce managed the development of Jetstar’s value based long haul international model which successfully launched in November 2006 as well as the establishment of the Jetstar brand through commercial partnership with Jetstar Pacific based in Vietnam.
Jetstar’s Australian operations now serve 20 domestic Australian and 10 international destinations from Australia with an existing fleet of 31 A320 family aircraft and 6 A330-200 aircraft.
Jetstar has achieved profitable returns for the Qantas Group since its inception and achieved a record AUD $118 million Profit before Tax for the 2008 financial year.
Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for 5 years where he was a member of the Travel and Tourism practice area. Bruce has worked for various airlines within Australia, Asia and United States in a wide range of areas including sales, distribution, pricing, marketing, airline loyalty programs, finance and business strategy.
Mr Buchanan has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA.
He is a director of Orangestar.
To view a recent TravelMole TV interview with Bruce, please visit:
http://www.travelmole.tv/watch_vdo.php?sid=69&id=14436
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