New international ski show to launch next year
Reed Travel Exhibitions will launch the first International Ski Travel Market next year.
This two-day forum taking place from March 17 to 18 will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 outbound ski tour operators, in a format of pre-arranged appointments.
The first ISTM will take place at the five-star A-ROSA Hotel in Kitzbuhel, Austria.
As a meetings style event, rather than following a traditional exhibition format, Reed said ISTM will offer a "level playing field" for all suppliers with table-top meetings taking place within a formal business environment.
Peter Grimster, exhibition manager at Reed Travel Exhibitions, said: "With Reed’s portfolio of large-scale travel events spanning the globe, we are delighted to be able to launch a forum specifically dedicated to a niche sector travel industry such as ski.
To ensure a targeted event where ski travel buyers can conduct business with ski travel destinations and in-bound operators all buyers and suppliers will be pre-qualified against strict criteria for participation in ISTM.
As well as the pre-scheduled appointments there will be a selection of topical industry seminars and destination briefings. There will also be numerous opportunities to network socially and to meet members of the European travel trade press.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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