New international ski show to launch next year
Reed Travel Exhibitions will launch the first International Ski Travel Market next year.
This two-day forum taking place from March 17 to 18 will bring together up to 80 European resort tourist boards and inbound ski travel suppliers with 80 outbound ski tour operators, in a format of pre-arranged appointments.
The first ISTM will take place at the five-star A-ROSA Hotel in Kitzbuhel, Austria.
As a meetings style event, rather than following a traditional exhibition format, Reed said ISTM will offer a "level playing field" for all suppliers with table-top meetings taking place within a formal business environment.
Peter Grimster, exhibition manager at Reed Travel Exhibitions, said: "With Reed’s portfolio of large-scale travel events spanning the globe, we are delighted to be able to launch a forum specifically dedicated to a niche sector travel industry such as ski.
To ensure a targeted event where ski travel buyers can conduct business with ski travel destinations and in-bound operators all buyers and suppliers will be pre-qualified against strict criteria for participation in ISTM.
As well as the pre-scheduled appointments there will be a selection of topical industry seminars and destination briefings. There will also be numerous opportunities to network socially and to meet members of the European travel trade press.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026