New Japan-Australia promotion targets sports events
Sports events will be a key plank of a new initiative to boost two-way tourism between Australia and Japan.
The Australia-Japan Tourism Exchange Year 2013 will create dedicated branding for industry to use at any culture/sport events conducted in Australia and Japan in 2013.
The partnership between the Tourism Australia and the Japan National Tourism Organisation will also deliver content for an official website in both Japanese and English to be hosted by a travel media site, to introduce information of Japan/Australia sister city relationships and culture/sports events conducted in both countries.
Tourism Australia managing director Andrew McEvoy said Japan has been a market of long standing importance to Australian tourism and continued to be a significant source of visitors to the country.
"Despite the various factors that have impacted tourism to Australia from Japan in recent years, the fact remains that Japanese visitors remain a very important and significant part of our visitor economy," McEvoy said.
In the 12 months to the end of October 2012 visitor numbers from Japan to Australia lifted by three percent to more than 348,000 for the year.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt