New-look VisitBritain.com uses latest technology
VisitBritain has launched a new-look website, making full use of social media platforms, online video and personalised content.
The tourism body said the site features "dynamic and personalised content tailored to the country the visitor comes from and written in their language".
VisitBritain director of marketing Laurence Bresh said: “The new website is key to delivering our strategy to inspire visitors to visit Britain before, during and after the Olympic Games.
“The site has been in development for a year and we have worked hard, along with our suppliers SapientNitro, to fully tie together the inspirational and functional aspects of planning a holiday which our customers have asked for.
"If you see a picture in the interactive gallery, it also shows you where it is located on a map of Britain along with what there is to do around the area, places to visit, places to stay and directs the visitor to our online shop to help them buy travel products that will enable them to make planning their trip as simple as possible."
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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