New luxury travel show to launch next spring
A new London showcase for companies specialising in luxury lifestyle, travel and events will launch next year.
The Luxury Show London will be held in the Saatchi Gallery in Chelsea from May 1 to 2.
Organisers said the event would focus on promoting partnerships amongst participants and developing affinity marketing opportunities.
Unlike other travel shows, pre-built and fully-fitted designer suites will allow exhibitors to pitch-up and promote their products and services to a hand-picked audience involved in selling luxury products and service.
Up to 3000 buyers are expected to attend the two-day event.
"The luxury sector has shown remarkable resilience despite the current economic challenges, but companies are nevertheless looking for more cost-effective ways of promoting their products and services," said Ian Dockreay of event organiser Luxury Shows.
"With this in mind, the Luxury London Show has eliminated many of the higher costs normally associated with exhibitions.
"The pre-built designer suites come with prestigious furnishings, with the option of either back wall-mounted visuals or large flat-screen presentation TVs. In most cases, all an exhibitor will need to bring is a memory stick for the TVs and iPads for presentations to their visitors as we aim to keep paper to a minimum."
The show has been specifically created to attract intermediaries in the luxury industry with significant influence on the buying habits of affluent consumers, principally here in the UK, but also further afield in Europe and key source markets elsewhere, he said.
"It will provide the perfect platform for companies from throughout the world to promote top quality products and services in the most sophisticated of surroundings."
A seminar programme is being planed alongside numerous networking opportunities, both within the gallery and also in Chelsea, Knightsbridge and Belgravia.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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