New Norwegian ship custom designed for China market

Tuesday, 13 Oct, 2015 0

Norwegian Cruise Line’s newest ship will be the first custom-designed to cater to the Chinese market.

Chief Executive Frank Del Rio broke the news during the CruiseWorld China summit in Shanghai, and said it would be a Breakaway Plus class of ship accommodating 4,200 guests.

Norwegian Escape, the first Breakway plus ship, is only days away from entering service.

The new ship is under construction at the Meyer Werft shipyard and is expected to set sail in spring 2017.

"Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility," Del Rio said.

With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivaled touch of customization for the Chinese consumer.

To support the company’s expansion in the market, Norwegian Cruise Line Holdings has opened offices in Shanghai, Beijing and Hong Kong, serving its three brands – Norwegian Cruise Line, Oceania Cruises and Regent Seven Sea Cruises.

"Our China offices house a dedicated leadership team uniquely focused on ensuring the success of our local travel agent partners, which is crucial to the success of our expansion in what will soon be the world’s second largest cruise market," added Del Rio.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.