New South Wales Tourism Minister sponsors Paris Opera Ballet performance
Outgoing Minster for Tourism for New South Wales, Sandra Nori has announced that the NSW State Government is helping to underwrite the first Australian tour of the Paris Opera Ballet with a $250,000 grant.
Minister Nori, said last week when she launched the tour in Sydney that the money would come through the NSW Major Events Board, with $50,000 of the $250,000 specifically dedicated to promotion, presumably the remainder going to pay for the tour overhaeds, adding she expected the tour would generate up to $6 million for the state economy.
Interestingly, the expenditure on the French ballet group comes at a time when domestic tourism is flat-lining, with tourism in regional New South Wales in particular suffering badly. The same investment in regional tourism marketing may assist in saving soem hard strappped regional torusim businesses.
New South Wales is also lagging behind competing States in terms of international inbound visitors, with Minister Nori saying that the tour will be marketed interstate and in New Zealand through Tourism NSW’s autumn campaign.
Also interestingly, this expenditure follows hot on the heels of a decision by Minster Nori to spend $1.2m promoting the Sydney Festival in the UK, when a substantially smaller amount is being spent on promoting the Heart of Country campaign intended to stimulate tourism in regional NSW.
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