New web booking tool for GHO hotels
A new web booking engine for hotels is to be unveiled by Great Hotels Organisation at next month’s World Travel Market.
Called G-wiz, the technology has been designed to maximise hotels’ own websites by enabling them to load and promote specific packages, as well as allowing guests to tailor-make their own, so that different customer needs can be met accordingly, according to GHO.
The distinction means corporate visitors can be quickly presented with the specific rates and services they need, while time rich leisure guests are presented with the full range of package possibilities, as well as the extra options which form the basis of tailor-made packages.
The technology behind G-wiz includes the use of AJAX; a new way of programming which creates the functionality of a desktop application within the accessibility of a website.
A search engine page generator that optimises web pages enabling hotels to achieve better rankings in the search market place has also been integrated into the system – historically, a key area where smaller hotels have struggled.
The system is multi-lingual, enabling hotels to maximise on bookings from international visitors. The initial languages available will be English, German, French, Spanish and Italian, with further additions possible as part of future upgrades according to demand.
An inbuilt e-marketing tool will be introduced to enable customer relationship marketing activities. A database of customer information will be individually built, enabling hotels to create a series of targeted e-campaigns according to their strategic needs.
Report by Phil Davies
Phil Davies
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