New Zealand only targeting well-heeled tourists

Wednesday, Aug 10, 2022 0

New Zealand has reiterated its strategy to target tourists with deeper pockets. Minister of Tourism Stuart Nash said ‘discerning tourists’ are the goal and not ‘shoestring’ travellers ‘who put on Facebook how they can travel around our country on $10 a day eating two-minute noodles.’

“In terms of targeting our marketing spin, it is unashamedly going to be at these high quality tourists” Nash said at at the Tourism Export Council of New Zealand annual conference.

Nash also responded to workplace shortages in the tourism sector, and vowed to find solutions with migration officials to speed up processing for foreign workers

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Ray Monty

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