New Zealand partners with Minecraft for world-first destination gaming content
New Zealand has teamed up Warner Bros. Pictures to feature its gamified landscapes and experiences as part of the upcoming release of ‘A Minecraft Movie.’
The film hits cinemas next month.
To celebrate, New Zealand has partnered with Warner Bros. and Mojang Studios to create a world-first destination DLC (downloadable content) for Minecraft.
It enables fans to ‘play’ New Zealand as a destination in the game.
Prospective manuhiri (visitors) can explore a variety of real-world activities in the Minecraft Aotearoa New Zealand DLC – such as paddling a waka (canoe) in Abel Tasman, visiting glowworm caves in Waitomo, or stargazing in Tekapo.
The virtual quest can be turned into a real-life dream trip to New Zealand, as users can book New Zealand’s official 100% Pure Minecraft Itinerary.
Six iconic New Zealand locations star in the game, including Waitomo Caves (Waikato), Rotorua (Bay of Plenty), Kāpiti Island (Wellington), Abel Tasman (Nelson/Tasman), Tekapō (Mackenzie) and Doubtful Sound (Fiordland).
The adventure activities within the game reflect Aotearoa’s Māori culture, customs and natural landscapes.
Another portal has also appeared in London in the form of a hand painted mural, created by Global Street Art, providing a gateway to the scene in Milford Sound.
This is located at 96 Whitechapel High Street.
The artwork can be scanned to learn more about the Aotearoa New Zealand DLC and access the 100% Pure Minecraft itinerary.
Tourism New Zealand Chief Executive René de Monchy said “This is our chance to invite the world to play Aotearoa New Zealand and show just how much fun people can have here. We want to give people an immersive taste of what New Zealand has to offer.”
The DLC will launch alongside the release of the movie starring Jason Momoa and Jack Black, which was filmed in New Zealand and is set to premiere in April 2025.
The filming in New Zealand was made possible through the New Zealand Screen Production Rebate (NZSPR), which attracts major global productions to film and create in New Zealand.
Minecraft players can download and play the Aotearoa New Zealand DLC on Xbox, PC, PlayStation, Nintendo Switch, Android and IOS mobile devices for free from the Minecraft Marketplace.
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Learn more about : Tourism New Zealand ( United Kingdom ) Tourism New Zealand ( N. America ) Tourism New Zealand ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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