New Zealand to invest heavily in golf tourism
Tourism New Zealand recently confirmed an ongoing role for the industry advisory group, Golf Tourism New Zealand, to support the growth of high-value visitor arrivals.
Golf Tourism New Zealand (GTNZ) is made up of key players from the golf industry who first came together in April 2013 as part of the Golf Working Group.
Its structure has now been formalised along with its role as the primary liaison between Tourism New Zealand and the domestic golf industry.
Tourism New Zealand’s director of marketing Andrew Fraser says the group will provide business development and strategic oversight in the development of regional golf clusters as Tourism New Zealand works to lift the current estimated annual expenditure by international golf tourists from NZ$145 million to NZ$223 million within three years.
Said Fraser: "Over the past year, Tourism New Zealand and members of the industry have been working together to gain a greater understanding of the golf tourism opportunity, the challenges we face in realising this opportunity, and developing a strategic approach.
"This group were instrumental in developing that approach."
Tourism New Zealand plans to invest up to NZ$2 million over three years into promoting the special interest sector of golf tourism due to the number of high-value travellers it attracts and its strong potential for growth.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Euromonitor International unveils world’s top 100 city destinations for 2025