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Newmarket Holidays sees big late sales demand
Following the removal of testing requirements in the UK and countries around the globe, Newmarket Holidays sees demand growing for 2022 bookings with late sales and on-trend bookings.
The scrapping of the Passenger Locator Form (PLF) for international arrivals to the UK has seen the final barrier removed
In addition, clearer travel regulations have seen a rise in customers paying their balances and booking either their first or second 2022 holiday.
Richard Forde of Head of Trade Sales said; “It’s evident that customer confidence has really increased in the last few months, and they’re now eager to make up for lost time, specifically this year.”
“This will be the first restriction-free summer that we’ve experienced in two years, so it’s understandable why customers are keen to take advantage of late and on-trend offers.”
“In the last two weeks, 70% of bookings are for holidays departing in 2022 and 50% of those are departing in the next 16 weeks,” he added.
The UK adopted the ‘Living with Covid-19’ plan from 1 April, in time for the Easter holidays.
“As we emerge from the winter, we think many customers are now in full holiday planning mode for the rest of the year. Our UK programme is still proving to be a strong, continuing trend from 2021.”
Newmarket Holidays says Italy remains the most searched destination, with a demand for the late summer and autumn.
Portugal, Croatia, Norway, and the Greek Isles are also showing strong bookings, as well as end-of-the-year festive tours.
Lapland day trips are nearly sold out, it says.
Newmarket Holidays is running a new offer for April, ‘Reconnect. Reimagine. Rediscover.’ which is supported by up to 10% off 2022 departures.
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