Next tech battleground: mobile phones
Increasing numbers of travelers in the future will took accommodation only on arrival because of the growing use of mobile phones, says Jeffrey Boyd.
The CEO of Priceline told the Citi Technology Conference in New York:
“Consumer behavior will change so people are comfortable getting on a plane without a hotel, knowing they can book one on their mobile device when they get there, that there will be availability and that they can get a deal."
Boyd said:
“We and others are going to make available the functionality that makes booking hotels on the fly easy."
"Most cell phones also act as newspapers, social networking sites, blogs, video and digital cameras, and GPS devices. Marketers now have the choice to deliver information within a millisecond to consumers, even when they are on airplanes, at restaurants, or standing in line to buy movie tickets,” points out Loren Gray, director of e-commerce for Ocean Properties Ltd.
"Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased," said Fred Malek, CEO of TIG Global. He added:
"Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”
By David Wilkening
David
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