‘Niche experiences’ boost UK travel to South Africa
Record numbers of UK visitors travelled to South Africa last year, according to official figures.
More than 488,000 visited the country, a rise of 3.9% over 2005. Numbers peaked in December last year, with over 8% more UK visitors than December 2005.
South African Tourism attributed the increased interest to a better understanding of South Africa and what it has to offer compared to other long-haul destinations; increased air services and demand for niche experiences such as spa/well-being, environmentally-friendly holidays, city breaks and food/wine.
UK country manager Lebo Mokhesi said: “We’re thrilled that more UK holidaymakers are heading to South Africa, and in particular that we are expanding our traditional target market.
“We’re seeing a whole range of holidaymakers from luxury seekers and adrenalin junkies to families and culture vultures all wanting to experience their very own South Africa.
“And while the South East, through London, remains our key catchment area, more and more visitors are flying to South Africa from others parts of the UK either direct or via London and other European hubs.”
by Phil Davies
Phil Davies
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