Not Just Travel sees four-fold increase in Christmas Day sales
Not Just Travel says it saw a four-fold increase in bookings on Christmas Day compared to last year.
Bookings to Lapland for next Christmas were up 50% while Majorca was the most popular destination overall.
Cruises accounted for 20% of all sales on Boxing Day, said Not Just Travel co-founder Steve Witt, although domestic holidays were the best sellers overall.
Not Just Travel booking statistics:
Top destinations:
1 Lapland
2 USA
3 Spain
4 Maldives
5 Turkey
6 UAE
7 Greece
8 Italy
9 Indonesia
10 Caribbean
Boxing Day Sales:
* 20% of bookings were cruise
* 40% long haul
* 20% short haul
* UK holidays was number one destination
* Followed by Cape Verde and Turkey
* Average booking value was £2305
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