NT Tourist Commission Announces Successful Marketing Agency Tender
The success of the Northern Territory Tourist Commission’s (NTTC) Share our Story brand campaign is set to continue with the appointment of Frost Design as its creative services agency for a period of up to three years.
“Frost Design, formerly Emery Frost, is the original agency who worked with the Commission in the establishment of the Share our Story brand campaign,” said NTTC managing director, Maree Tetlow.
“Their recent work on the successful Alice Springs and Darwin destination campaigns is testimony to their creative talents.”
The appointment, which commences today, is the result of a rigorous four-month public tender process that attracted over 20 expressions of interest and eight complete tender responses. Two short-listed businesses were invited to present a final proposal to the selection panel, which included Ms Tetlow, an NTTC board member and an external marketing communications expert.
NTTC general manager of Marketing Communications, Rita Harding, said the appointment of Frost Design will ensure an ongoing commitment to presenting the Territory in a powerful and consistent manner.
“Key factors in the decision-making process were the ongoing commitment by Frost Design to use local Territory suppliers, their ability to offer value for money and a proven track record of innovative campaigns,” said Ms Harding.
“The agency will continue to work with local Territory-based suppliers, graphic designers and photographers to deliver a full range of creative work for domestic and international markets, including advertising, web services, brochures, signage and collateral.”
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