NYC revises tourism arrival forecasts under Trump administration
New York tourism leaders are more pessimistic about the year ahead in terms of international visitation and have revised down arrival forecasts for 2017 ‘in light of the recent travel ban and related rhetoric’.
The city expects 300,000 fewer international arrivals than last year.
“These updated figures take into account changing attitudes about travel and access to the US since the previous forecast was announced in October 2016, prior to the new administration,” NYC & Company said in a statement.
NYC & Company remains bullish on domestic tourism with an increase to 49.3 million visitors this year, which would offset an expected decline from overseas.
“However it’s important to note that it takes the spending power of four domestic visitors to equal what a single international visitor spends,” NYC & Company said.
A new campaign targeting the key markets of the UK, Mexico, Germany, and Spain will launch this month called ‘New York City — Welcoming the World’.
“The goal of the campaign is to reassure international travellers who may feel deterred about travelling to the US and ensure them that New York City’s experiences and values remain the same and all are welcome.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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