NZ Yellow Pages Group enters tourism
Yellow Pages Group has purchased the award-winning tourism directory New Zealand Tourism Online (www.tourism.net.nz) in a further investment in its growing business.
New Zealand Tourism Online (NZTO) has won three New Zealand Tourism Awards and for three years running has been in the Deloitte/Unlimited Fast 50 fastest growing businesses. It is a leading source of holiday and tourism-related information for New Zealanders and visitors to New Zealand.
The purchase, from online entrepreneurs Cambel Ferguson and Mark Rocket, follows Yellow Pages Group’s development of Yellow Maps online and is part of a strategy that aims to give every New Zealand business an online presence.
Yellow Pages Group General Manager Dudley Enoka said NZTO would take the business another step towards being New Zealanders’ number one find-it resource. Already two million New Zealanders use one of the products in the Yellow Pages Group stable each week.
He said the purchase was a significant step, but it was only the beginning of a series of developments by Yellow Pages Group that would make ‘finding it’easier for all New Zealanders.
“Yellow Pages Group is undergoing a business transformation, and today’s development is an example of the deeper, more accessible online information we want to bring to New Zealanders,” Mr Enoka said.
A comprehensive digest of New Zealand tourism and holiday information, NZTO lists more than 12,000 tourism websites. NZTO server statistics record over 350,000 visits each month from more than 100 countries.
NZTO was developed by internet entrepreneurs Mark Rocket and Cambel Ferguson.
“Yellow Pages Group’s commitment to developing our business will be extremely good news for New Zealanders – both businesses and the public in the tourism and travel sector,” Mr Ferguson said.
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