OK so the Mole was wrong……….
With The Mole very doubtful earlier this year if David Beckham would front up in Australia, harbour cruises were the order of the day for a minus Posh Becks yesterday and a celebration party last night, with NSW Minister for Tourism, Matt Brown taking advantage of tonight’s exhibition match between Sydney FC and LA Galaxy with David Beckham to launch the new Sydney.com brand.
Matt Brown said millions of people will see the new brand for the first time flashing around the pitch in a 217 meter digital ad during the game, as well as on ticket stubs, adding, “we recently secured the Sydney.com URL from Tourism Australia and we intend for it to be the one stop shop for visitors around the world when making the decision to visit this wonderful city of ours.”
“Not only do we have the international media covering Mr Beckham’s every move, the game will be telecast in the United Kingdom, North America and South Africa with ten of millions expected to watch and therefore see our new brand.”
“We look forward to many more visitors and millions more dollars invested in this city and State because of Mr Beckham’s visit and the Sydney.com brand.”
“Sydney.com is based on the Olympics brand and has the highest recognition for people overseas – so more people are likely to go to the site because of this. “
“The State Government is committed to attracting events that bring significant cultural and economic benefits to NSW, with the LA Galaxy event timed to coincide with the Asian Football Confederation Annual Awards being held on Wednesday night at the Hordern Pavilion, which will be broadcast around Asia.
Earlier this month the Premier Morris Iemma announced the new Board of Events NSW, a special corporation established to attract major events to this State with Events NSW being a budget of $85 million over three years.
Last financial year Sydney received more than 26.3 million domestic and international visitors, an increase of 4.7 per cent, compared to the previous year.
The visitors spent $10.8 billion in Sydney, an increase of $348 million or 3.3 per cent, compared to the previous year.
A Report by The Mole
John Alwyn-Jones
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