On your bike: Thailand targets cyclists
In a bid to tap the growing global popularity of cycling tourism, the Tourism Authority of Thailand (TAT) is holding the inaugural Bangkok Bike Expo 2013 from May 2-5.
TAT sees huge potential for bike tours to attract both Thai and international tourists, as well as support provincial communities.
TAT deputy governor for tourism products and business, Vilaiwan Twichasri, said: "Bangkok Bike 2013 is one way to stimulate the market by providing a one-stop shop for interested consumers and businesses to get all the information they want, as well as to exchange ideas on how to further grow the (bike tourism) market."
Visitors to Impact Muang Thong Thani’s Hall 4 will be able to attend a seminar on bike tourism and meet with tour operators, hotels and resorts.
Patricia Weismantel, product manager of SpiceRoads, said: "Bike tourism is already big among the international market. Each year, we get about 7,000 customers.
"They are mostly from Europe, the US, Australia, Singapore and Hong Kong. The interest among Thais has just started to pick up."
Ian Jarrett
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