Online flight comparison service to make UK debut
Monday, 25 May, 2010
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A new concept using meta-data technology to deliver live, accurate air fare search results is being utilized with the introduction of Fly.com in the UK tomorrow.
The Travelzoo offshoot aggregates information from hundreds of airlines and travel sites, actively managing live data feeds from the most relevant travel companies.
It claims to be the only flight comparison site to have a ‘why me?’ function, which shows features offered by each airline or flight offer, such as free drinks, Wi-Fi, leather seating and interactive TV.
The site displays prices in all cabin classes in each search and fare displays include all applicable taxes and fees.
Research based on 691 Travelzoo UK subscribers found that people spend an average 2.6 hours and check four different sites when booking a flight.
“We believe this is because there is so much misinformation out there and the prices offered on many sites are often no longer available when it comes time to book,” said business development vice president Europe Aaron Ritoper.
“Our results are updated upon every new search, so our users get real prices and availability.
“This means they don’t have to spend hours comparing flight prices and will not experience the frustration of clicking through on a price and discovering that it is not really there.”
He described Fly.com as the “next generation” of flight comparison sites, adding: “Our mission is to simplify flight search in the UK and to provide exceptional service in every market in which we operate.”
by Phil Davies
Phil Davies
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