Online shift powers home working bookings rise
Wednesday, 04 Feb, 2010
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Home working agency group Holiday Experts has claimed a record start to 2010 with sales figures increasing by 25% year on year.
The average booking value is up by 30% as the business has focussed heavily on new marketing methods.
Parent company Vertical Group has created several bespoke websites working with selected business partners to generate new sales leads for home workers.
Holiday Experts works under the Miss Ellies Travel brand which joined the Freedom Travel consortia last year.
Bookings are centrally administered in Manchester by Miss Ellies Travel allowing home working agents to concentrate on sales and local marketing while benefiting from centrally generated leads.
CEO Peter Healey said: “Following the acquisition of Holiday Experts last year, we have restructured the business and changed our routes to market with a focus less dominated by Teletext-style advertising by increasing our online presence and we are absolutely thrilled with these results.
“The increase of average booking values is as a direct result of our focus in selling good quality properties combined with a new marketing strategy which has bought an increased number of visitors to our websites.
“Once engaged on the site, the customers have all the information about our key properties they could need, which is backed up by the personal knowledge and experience of our home workers.”
The company’s Mike Russell added: “Our home workers have embraced the recent changes in our marketing strategy which has led them to be amongst the highest earners in the home working sector.
“They are all working extremely hard to maximise the enquiries, which of course will reap increased earnings in the coming months.”
Holiday Experts has launched a recruitment website: http://www.homeworking-experts.co.uk to support a drive to increase the team.
by Phil Davies
Phil Davies
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