Online travel spending on way to $128 billion
By the year 2011, JupiterResearch says, $128 billion in travel will be sold online in the U.S.
“Online travel revenue will continue to grow strongly from $85 billion in 2006,” said Diane Clarkson, analyst at JupiterResearch and lead author of the report. She added:
“Factors that will spur online spending are greater consumer wallet share, increasingly sophisticated products available online, and improved online compliance in business travel.”
Higher fares and an increase in people flying have driven total air revenue to $138 billion in 2006, with $49 billion of that spent online. JupiterResearch forecasts that this figure will grow to $72 billion in 2011.
Hotels will also continue to see a shift to online sales as more travelers shift from hotels’ telephone reservations to their website, according to the report.
“This brisk growth in online travel revenues is accompanied by a continued shift of market share in favor of supplier sites,” said David Schatsky, president, JupiterKagan.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025