Onyx hails strong UK market growth in 2025
Southeast Asia based ONYX Hospitality Group has cited strong growth in bookings from the UK so far this year.
It reports a 31.5% increase in UK room nights and a 36.1% rise in room revenue for January and February.
The company offers stays in hotels and resorts, serviced apartments and luxury residences.
This positive momentum shows how its diverse portfolio resonates with UK travellers, it says.
Brands include Amari, OZO, the middle-upper scale brand with a youthful and energetic approach and Shama serviced apartments.
Andrea Hogg, UK Sales Director, ONYX Hospitality Group, said: “We are delighted to see such a strong uplift in bookings from the UK market, reinforcing the appeal of our properties across Thailand and beyond.”
“We’ve seen particularly strong demand for both OZO Chaweng Samui and Amari Koh Samui, with the buzz surrounding the White Lotus TV series likely contributing”.
“Additionally, we’re seeing a growing number of families choosing Thailand, drawn by its affordability and the family-friendly amenities at many of our properties.”
ONYX emphasised its commitment to working closely with UK trade partners.
Myhablo (https://myhablo.com/ONYXHOSPITALITY) is a dedicated platform providing travel professionals with the latest industry updates, marketing materials, and training resources.
A Myhablo training event is taking place in Glasgow this May to connect with agents and operators in the region.
While Thailand remains a core focus, ONYX Hospitality Group is expanding in key regional markets, notably Malaysia, Laos and Sri Lanka.
Following the opening of Shama Suasana Johor Bahru in 2024, Malaysia is now the first country outside of Thailand to feature all three of ONYX’s signature brands: Amari, OZO, and Shama.
Beyond Malaysia, ONYX’s growth trajectory includes the recent openings of Amari Colombo in Sri Lanka and Amari Vientiane in Laos, with more developments underway.
Upcoming openings include Amari The Tide Bangsaen, Thailand in May 2025.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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