OTA launches first-ever TV campaign
Online travel agent Opodo launches its first-ever television campaign this week in a bid to persuade customers to put together their own trips using its dynamic packaging functionality.
The £1 million-pound campaign, which runs until August, will promote Opodo’s flight or hotel only deals.
The campaign’s creative and strapline ‘Let the journey begin’ will also include advertising in major railway stations across London and the South East, including tourist and commuter hubs Euston and Liverpool Street.
Conrad Svard, group brand director of Opodo’s parent eDreams ODIGEO said: "This is the first time we have invested in television advertising for Opodo in the UK so it’s a fantastic opportunity to get our brand in front of a new audience, whilst also reminding existing customers of our great product range across flights and hotels.
"We’ve made a lot of improvements to our website and mobile app in the last year to offer British travellers the best prices and greatest convenience, so it’s an exciting time to be telling consumers why they should book their travel with us."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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