Overlooked Yukon aiming for international attention
Heard much lately about Canada’s Yukon? Probably not but that’s about to change as the area is investing more than US$3.4 million to promote it as a “pulsating travel destination to international tourists.”
The money will go to promote the area’s “serene scenery, picturesque landscapes, and rich cultural diversity,” according to Canadian tourist officials.
"We look forward to taking full advantage of tourism growth opportunities through international travel trade, media, and consumer channels in keeping with our marketing plans," said Elaine Taylor, the Yukon’s Minister of Tourism and Culture.
Yukon is the westernmost and smallest of Canada’s three federal territories. It was named after the Yukon River.
The territory's climate is Arctic and subarctic, resulting in long cold winters, short summers, and little precipitation. It is known for its Mount McKinley, the second highest North American mountain.
The Yukon’s motto is “larger than life.” It’s tourism website says:
“Smell spruce sap and the earthy scent of tundra, and listen for the excited howls of husky sled dogs. Open your eyes and drink in Yukon landscapes under dancing aurora borealis. Canoe a Yukon River and dip your hands into the clearest water you've ever seen. A vacation in Canada's Yukon is a larger than life experience. Stay awhile—you won't want to leave.”
By David Wilkening
David
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