Oyo raises the stakes with Vegas casino rebrand
Rapidly expanding Indian hotel unicorn Oyo Hotels & Homes is betting on the enduring appeal of Sin City to make its mark in the US.
It is adding the Hooters Casino Hotel near the Las Vegas Strip to its portfolio.
Following renovations, it will rebrand as Oyo Hotel & Casino.
It has more than 650 rooms across 19 floors and Oyo has partnered with hospitality company Highgate which will manage hotel operations.
Paragon Gaming will continue to operate the casino, Oyo said.
Highgate and Oyo reportedly paid $135 million for the acquisition.
Oyo only recently officially launched in the US, and by adding its name to a gaming resort marks a huge shift for the brand.
Its business model so far has been to rebrand and standardize small independent budget hotels.
In fact, gambling is outlawed in nearly all its major existing markets, from China, India, Southeast Asia and the Gulf region.
"We are excited to cater to a completely different audience segment and are certain this will be the perfect start to Oyo’s journey in Las Vegas," said Oyo founder and CEO Ritesh Agarwal.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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