Patriots touch down with JetBlue partnership
JetBlue Airways is now the official airline partner of the New England Patriots and Gillette Stadium, after signing a five-year sponsorship deal.
JetBlue and the Patriots will roll out joint marketing promotions and branding, which will include online advertising, e-mail marketing, fan contests and giveaways.
JetBlue will also have a digital board on the north end zone scoreboard at Gillette Stadium.
"We’re proud of our deep roots in our New England communities, and few institutions bring New Englanders together more than the Patriots. JetBlue is thrilled to join the huddle with the National Football League’s reigning Super Bowl champions," said Marty St George, JetBlue executive vice president commercial and planning.
JetBlue has announced perks for local Patriots fans.
Customers wearing Patriots’ jerseys on game days throughout the 2015 regular season will be offered early boarding when departing from any airport JetBlue serves in New England.
These include Boston, Hartford, Conn., Martha’s Vineyard, Nantucket, Portland, Maine, Providence, R.I., and Worcester, Mass.
"Our organization is proud to team up with JetBlue, as this partnership will provide a number of benefits to our fans throughout New England and across the country," said Murray Kohl, vice president of corporate sales for the New England Patriots.
"With a network of 875 daily flights traveling to 90 destinations, JetBlue gives Patriots Nation the best opportunity to follow their team on the road this season."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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