The ASEAN Tourism Forum is heading to the Philippines in 2026.
The ley event for the region’s tourism leaders, the Association of Southeast Asian Nations’ tourism community will gather in Cebu.
Myanmar was originally selected as host country but withdrew.
Cebu was selected at the conclusion of this year’s ATF in Malaysia.
ATF is held each January and is rotated each year around the ASEAN countries.
Philippines Tourism Secretary Christina Garcia Frasco formally accepted hosting duty at the end of the Malaysia event.
ATF includes the ASEAN Tourism Ministers’ Meeting as well as well as press conferences by the respective NTOs and regional tourism bodies.
It also hosts B2B appointments for travel buyers.
