Publicity push needed behind £1 levy
A high profile publicity campaign is needed to explain to travellers the benefits of the £1 levy to replace ATOL bonding from April (see previous stories).
The call came from Co-operative Travel Trading Group chief operating officer Mike Greenacre.
Welcoming the government’s confirmation that it will introduce the levy to replace current ATOL bonding arrangements, CTTG renewed a call for a strong nationwide consumer publicity campaign to promote the benefits of ATOL protected holidays and help consumers understand the charge.
CTTG is also urging both the government and the Civil Aviation Authority not to lose the opportunity to extend the scope of the scheme to cover all transport arrangements.
Greenacre said: “This is excellent news for all those who, like Co-operatives, care greatly about the provision of sensible consumer protection for travellers.
“What’s needed now is a strong publicity campaign to explain why the changes have been made and what it means for travellers.
“Our view remains that the £1 will inevitably be passed on to passengers and in circumstances where holiday costs are already subject to a number of taxes and supplements, the importance of the levy needs to be stressed.
The ABTA director has strongly supported the association’s move to examine ways in which the scope of the scheme can be extended.
“The current limitations of the ATOL system still leave thousands of travellers unprotected against the financial failure of their supplier,” warned Greenacre.
“For their sake and for the industry’s reputation it is important that this is quickly and effectively addressed.”
by Phil Davies
Phil Davies
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