Qantas goes after SME loyalty
Qantas is targeting two million small and medium sized enterprises in Australia with a new loyalty scheme.
Aquire, launching in March 2014, will be a stand-alone programme tailored to businesses which will be able to earn Aquire Points via their everyday transactions, including travel.
These Aquire Points can then be converted into Qantas Points in the name of an individual Qantas Frequent Flyer member.
All Australia-based small and medium businesses with an ABN can join.
Aquire will provide businesses with a central Aquire Points account that owners and employees can contribute to.
Owners and employees can earn Aquire Points for a business, while still earning personal Qantas Points for themselves.
For example, booking a Qantas flight will not only allow an individual to earn via the consumer programme, but they will also earn Aquire Points for their business.
In addition, businesses will be able to earn Aquire Points through other soon-to-be announced partners across financial services, professional services, vehicle and office related costs and other business expense categories.
Qantas Loyalty CEO, Lesley Grant said Aquire is about "better rewarding small and medium business owners for their significant spend and support".
"Qantas recognises that small businesses are the backbone of the Australian economy and we have created a market-changing loyalty programme that rewards them," she said.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports