Qantas goes after SME loyalty
Qantas is targeting two million small and medium sized enterprises in Australia with a new loyalty scheme.
Aquire, launching in March 2014, will be a stand-alone programme tailored to businesses which will be able to earn Aquire Points via their everyday transactions, including travel.
These Aquire Points can then be converted into Qantas Points in the name of an individual Qantas Frequent Flyer member.
All Australia-based small and medium businesses with an ABN can join.
Aquire will provide businesses with a central Aquire Points account that owners and employees can contribute to.
Owners and employees can earn Aquire Points for a business, while still earning personal Qantas Points for themselves.
For example, booking a Qantas flight will not only allow an individual to earn via the consumer programme, but they will also earn Aquire Points for their business.
In addition, businesses will be able to earn Aquire Points through other soon-to-be announced partners across financial services, professional services, vehicle and office related costs and other business expense categories.
Qantas Loyalty CEO, Lesley Grant said Aquire is about "better rewarding small and medium business owners for their significant spend and support".
"Qantas recognises that small businesses are the backbone of the Australian economy and we have created a market-changing loyalty programme that rewards them," she said.
Ian Jarrett
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