Qantas taps Alibaba to lure more Chinese travellers
Australian flag carrier Qantas has linked up with e-commerce giant Alibaba hoping to woo more big spending Chinese travellers.
Qantas will be the first Aussie airline to open a branded web store on Alibaba’s travel platform Fliggy.
As part of a memorandum of understanding signed between the two parties, there will be ‘joint marketing campaigns to Alibaba Group’s 507 million active mobile users.’
"Qantas’s partnership with Fliggy forms another part of our growth strategy for China and the broader Asian region," Qantas International CEO Gareth Evans said.
"With travel between China and Australia booming, a Qantas booking page on Fliggy is an exciting opportunity for us to have a connection with younger Chinese travellers, who increasingly turn to mobile applications like Fliggy and online sites to research and purchase travel."
Qantas operates daily flights from Sydney to Shanghai and Beijing and has codeshare agreements with China Eastern and China Southern Airlines.
"With the popularity of mobile internet and its impact on commerce, Fliggy can provide brands with a large customer base, as well as facilitate direct communication with their customers. Fliggy can also provide consumer insights to help brands improve their marketing, membership system, services levels, and continuously optimise the consumer travel experience," said Fliggy vice president Jerry Hu.
Fliggy, which was previously named Alitrip, lists a full range of travel products including tour packages and hotel accommodation.
Fliggy also signed a similar deal with the world’s largest hotel group Marriott International last week.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive