Qantas targets kids with loyalty club
Qantas aims to lure a new generation of future frequent flyers with the introduction of ‘The Joey Club.’
Targeted at 3-10 years olds, the airline is looking to make the in-flight experience a memorable occasion for kids with a number of enhanced benefits and amenities.
This includes a Qantas Joey Club novelty passport, dedicated children’s menus in domestic lounges, and expanded in-flight entertainment for youngsters.
"Looking after our loyal customers, including our tiny travellers, is incredibly important to Qantas. We have always had initiatives in place for children travelling with us but the Joey Club takes it to the next level with a formal programme and a number of new benefits," said Olivia Wirth, Qantas group executive of brand, marketing and corporate affairs.
Qantas says Joey Club benefits are in addition to existing family friendly amenities such as special in-flight meal options for infants and children, priority family boarding and extra baggage allowance for a stroller or push-chair on selected routes.
The programme comes into effect in June 2015 and Qantas is waiving the normal joining fee of $89.50 until 31 December 2015.
Families can register their children at qantas.com/kids
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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