Rail Europe builds up a head of speed
A year after establishing its joint global distribution strategy, Rail Europe has helped Spain’s national rail carrier, Renfe Operadora grow its share of travellers in Spain in 2011.
Rail Europe nearly doubled its number of customers worldwide travelling by rail in Spain during 2011, with an 85% increase in global Spanish rail sales in Australasia.
As Rail Europe’s largest international market, Australian travellers posted a 24% overall increase in the number of tickets booked on rail journeys across Europe in 2011.
According to the CEO of Rail Europe, Pierre-Stephane Austi, the surge in Australian and New Zealand business contributed significantly to Rail Europe’s ability to help Renfe achieve extraordinary growth over the last year.
Rail Europe posted a 34% increase on overall sales in 2011.
Meanwhile, Melbourne-based rail specialist International Rail has released some cheap fares on a range of train journeys throughout Italy.
As the official distributors in Australia for TrenItalia, the company has exclusive rights to the fares.
These advance purchase fares, known as Mini Fares, are valid on high-speed rail journeys such as Milan to Rome and Rome to Florence.
Ian Jarrett
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