Ramblers Holidays uses real customers for its ad campaign
Ramblers Walking Holidays has launched an advertising campaign with a ‘fresh new look’ using real customers.
The ‘Wanted’ campaign features ‘fluid, natural photography’ of real clients and with a nod to the ‘pioneering spirit’ behind the founding of the company in 1946.
Gemma Chase, head of marketing, said: "A Ramblers Walking Holiday is all about the experiences that you have along the way – the walking is only one part of it. We wanted to produce a series of adverts that communicated this to our clients.
"So many campaigns rely on stock photography, which although beautiful, doesn’t necessarily capture all the more emotional elements on a group walking holiday – from the camaraderie and shared experiences that you enjoy to the incredible sense of achievement that you get.
"By using real people on a real Ramblers Walking Holiday we want to bring the experience to life – communicating the thrill of exploring phenomenal destinations, seeing wonderful parts of the world that can only be explored on foot."
The campaign, created by WDMP, part of Iris Worldwide, will be featured across national and specialist print press, as well as in targeted membership magazines and in direct marketing.
A video appear digitally across facebook and YouTube channels.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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