Record passenger numbers for Silverjet

Wednesday, 02 Apr, 2008 0

Silverjet achieved record average load factors of 65% across its three routes in March.

The all-business class airline, which flies twice daily from Luton to New York and daily to Dubai, said March generated its highest ever monthly revenues, with 10,885 revenue seats sold for the first time.

“Whilst the economic climate is very challenging for all airlines, Silverjet’s fares at up to 50% discount to legacy airlines business class fares are attracting an increasing number of corporate customers,” said chief executive Lawrence Hunt.

“Although Silverjet didn’t generate an operating profit and was not cash generative in March, excluding the discontinued Flyjet operations it did record both the largest ever gross profit and the smallest operating loss since we started flying multiple aircraft, despite a further material increase in our fuel costs.

“This is sold progress towards our objective of becoming profitable as quickly as possible in a difficult market.”

By Bev Fearis



 

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



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