RedDoorz launching new lifestyle hotel brand
Southeast Asia based budget hotel platform RedDoorz has announced the launch of new lifestyle brand SANS Hotels.
The new brand is positioned at guests seeking ‘value, stylish comfort and modern design’ at an affordable price point.
It will start rolling out next month, starting in Indonesia, and expects to have five hotels open by the end of the year.
SANS is the company’s second new brand to launch this year after KoolKost, which is an extended stay co-living brand in Indonesia.
"We are now getting ready for our next phase of growth, and despite Covid-19 we remain deeply committed to South-east Asia’s hospitality potential," said Amit Saberwal, founder and CEO of RedDoorz.
The company plans to add new accommodation options across economy lifestyle, mid-scale and extended stays segments in addition to the main RedDoorz and KoolKost brands.
A new app interface is planned as well as a major rebranding initiative in 2021.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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