Redknapps lead Cook TV campaign
Monday, 29 Dec, 2009
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A TV advert featuring Jamie and Louise Redknapp leads Thomas Cook’s post-Christmas sales push.
The company is offering 14 night packages for the price of 11 as a cornerstone of the promotion.
It coincides with research conducted for the travel firm suggesting that an overseas summer holiday is people’s most important annual purchase.
The YouGov poll shows that foreign holidays come out on top compared to other items of expenditure, including: eating out, home improvements, buying new clothes and UK breaks.
Screened for the first time on Boxing Day, the Redknapps advert marks the start of a multi-channel campaign which includes window displays throughout the company’s high street network as well as TV, posters, radio, print and online.
Thomas Cook UK and Ireland CEO Ian Derbyshire said: “The research has proved, in these continued times of recession, just how sacrosanct a foreign holiday is to the British public.
“We fully recognise what great importance the UK consumer places on their holiday and that’s why for 2010 we are helping our customers to do more, without spending more.
“For holidaymakers booking in January, when they can book a 14-night holiday and only pay for 11 nights.”
Free child places, pre-school family offers, single parent family offers, and free meals for children on selected holidays are also available.
The traditional Boxing Day holiday advertising launch supports the use of travel agents.
Derbyshire said: “This is one of the most important times of the year for the holiday industry and we are delighted to have a campaign that will further stretch our lead as the most well known – and trusted – travel agent.
“It is easy to say “Don’t just book it, Thomas Cook it” but with one small word – it – there is a world of promise. It is the ‘its’ that only we can do. It is about getting the right advice, it is about trained advisors, it is 800 stores.
“Jamie and Louise demonstrate such excitement in the advert about the total holiday experience – from start to finish – and we are thrilled that they are associated with our brand and our values.”
by Phil Davies
Phil Davies
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