Regulator cracks down on ‘manipulative’ travel influencers
Australia’s Competition and Consumer Commission (ACCC) is going after travel influencers who it says are misleading followers.
The ACCC says it received 150 consumer tip-offs citing over 100 influencers who are accused of ‘manipulative marketing.’
Travel influencers are not being transparent by not highlighting posts as sponsored and paid for by a supplier.
The ACCC wants to stamp out misleading endorsements by travel influencers.
The regulator has been targeting creators on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch.
It also may penalise specific advertisers and brands knowingly involved in deceiving consumers.
“The number of tip-offs reflects the manipulative marketing techniques on social media, designed to exploit consumers,” said ACCC Gina Cass-Gottlieb
“Commercial arrangements need to be disclosed when influencers recommend a product.”
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools