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Riviera Travel kicks off ad campaign to mark 40th anniversary
Riviera Travel has launched a new brand campaign with TV advertising to mark its upcoming 40th anniversary in March 2024.
The campaign will roll out on various channels, including its trade-specific platforms to promote Riviera’s river cruise and escorted tours.
Several trade activities are being launched with a number of key travel agent partners, including e-shots, social media posts, direct mail and print, and digital advertising.
TV and radio advertising will run on ITV, Channel 4, Channel 5, Sky TV, Classic FM and LBC.
It is being voiced by Game of Thrones and Downton Abbey actor Iain Glen.
Two TV ads have been produced for the campaign.
One focuses on Riviera’s river cruise holidays and the other showcases the full ocean, land and river collections.
The river cruise advert focuses on the brand’s luxury ships, cabins, fine dining and excursions.
The advert was filmed across destinations including the Rhine, Danube and Seine.
The portfolio advert features Riviera’s river cruise, ocean cruise and escorted tours with filming in South Africa, Italy, Croatia and India.
The full campaign will run into 2024.
Sarah Fowler, Riviera Travel marketing director, said: “With excitement building to our big anniversary, this is the perfect time to launch an integrated campaign.”
“We’ll be working closely alongside the trade to help maximise all our activities.”
“Riviera has enjoyed a fantastic four decades, and we’ll ensure there’s plenty more initiatives lined up as we edge closer to March 2024.”
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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