Robin Hood aiming to score bullseye for Britain
LONDON – National tourism agency VisitBritain and Universal Pictures, along with other key tourism agencies and local authorities, have come together in the VB Partnership to maximise exposure for the release of ‘Robin Hood’, the new movie starring Russell Crowe.
Tourists can become part of the motion picture experience at Robin Hood – The Movie, at an exhibition of costumes, props and behind-the-scenes materials on display in Nottingham Castle and the Sherwood Forest Visitor Centre.
The movie opens in Australian cinemas nationwide from May 13.
Ridley Scott, the film’s director, said, “The only way we could achieve such a successful production was with the authenticity of the locations Britain and the East Midlands had to offer.â€
The website www.visitbritain.com.au/robinhood features movie trailers, film locations and content regarding Britain so that visitors can follow in the footsteps of Robin Hood including a ‘Hood Trail’.
Sandie Dawe, chief executive VisitBritain said, “We know that 40 percent of our potential visitors would be ‘very likely’ to visit places from films and thoroughly enjoy visiting film locations they see on the big screen.â€
There are plans for a ‘Robin Hood Month’ in the UK in May to celebrate the release of the film. This will include a medieval re-enactment, Robin Hood Pageant, children’s festival and the launch of a Robin Hood beer.
The VB partnership is also providing a unique competition opportunity in its 35 markets around the world for someone to banquet privately at Nottingham Castle with the Sheriff, along with one-on-one archery lessons at Sherwood Forest.
One of the prize trips will be given away on Channel Nine’s Hey Hey It’s Saturday, with the promotion starting on May 5.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026