Rocco Forte Hotels rebrands

Thursday, 31 Jul, 2007 0

Rocco Forte Hotels has rebranded as The Rocco Forte Collection.

The luxury hotel company with nine properties is introducing a new website with a dedicated meetings section, a new logo and a toll-free reservations line.

A dedicated online resource for the trade claims to provide a ‘one-stop shop’ for travel agents wanting to book or find out further details about any of the properties at www.rfctraveltrade .

The company, which is expanding to 14 hotels by 2009, aims to have its own GDS code by the autumn.

“The aim of the rebrand is to reflect how far the company has come in ten years and that all nine properties are individual in character and style but are linked by the company’s brand values of elegant design and attentive personalised service,” a statement said.

Properties in the group include The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Brown’s Hotel, London and Hotel Savoy, Florence. New openings include The Charles Hotel, Munich in October plus a property in Prague next year; the Verdura Golf & Spa Resort, Sicily and another Marrakech, both in 2009.

by Phil Davies



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...