Room service for those who don’t have it
Everybody does residential deliveries, but how many places offer similar services to hotels without room service?
At least one is worried that competitors will enter this apparently new field.
“Nobody delivers to hotels where people don’t have choices and often don’t even have transportation to driver somewhere to get dinner,†said Keith Purdy, the vice president for operations at a rapidly expanding but largely unknown company called Order Inn Hospitality Services
Mr Purdy told The New York Times he did not want to discuss too much of the company’s details because of possible competitors.
But he did say Order Inn has deals with more than 1,000 hotels in 17 states. Typically, he said, one client restaurant serves “a cluster of limited-service hotels†in a given area.
The company usually works with non-chain restaurants that have a good range of fairly standard menu items, a good local reputation for service and reliability, and are within a few miles of the market cluster.
They generally offer across the board food including sandwiches, salads, pizza, hamburgers and other dishes
Order Inn supplies the laminated menus to the hotel, deals with the restaurants and handles all customer-service follow-ups from several call centers.
Order Inn works mostly with mom-and-pop restaurants, Mr. Purdy said.
“You really can’t do a chain, which already has all of its own brand marketing. Mom-and-pops are easy to work with; they want the additional business and are willing to work with our standards,†he said.
Report by David Wilkening
David
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