Royal Caribbean extends Fulham FC partnership
Premier League team Fulham FC is extending its sponsorship deal with Royal Caribbean.
The existing partnership includes the logo on Fulham FC Academy and Junior retail kits, as well as the Score a Dream Holiday half-time activations.
This partnership will support the promotion of Royal Caribbean’s year-round holidays to Fulham fans, followers of the Premier League and day-to-day visitors of Fulham Pier, the Club’s recently launched entertainment venue.
On the global stage, they will collaborate on fan-first digital and social marketing campaigns.
Royal Caribbean Vice President EMEA, Gerard Nolan, commented: “I’m excited to continue to engage with their incredible fanbase. This partnership enables us to reach and connect with new audiences through digital, TV and stadium exposure.”
As part of the renewal, Royal Caribbean will remain on the front of the Academy playing and Junior retail kits, and on the back of the Women’s playing jersey.
The partnership will continue with the Fulham FC fan experience, particularly on a matchday, where Royal Caribbean will have a consistent presence throughout the stadium.
This includes a revamped Family Zone in the Johnny Haynes stand and interactive half-time activations.
Jon Don-Carolis, Fulham Football Club’s Commercial Director, added: “This partnership is built from a common foundation of values – making family memories on and off the pitch.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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